É Legal ser Lager
It's cool to be a Lager
Legalager is the new carioca-style brew recipe from the impossibly cool Marmota Brewery, hailing from Rio de Janeiro, Brazil.
In 2018 I was lucky enough to get to work with them, through the creative direction of CAMPO – Comunidade Produtiva de Ideias, whom take care of the Marmota brand since its launching.
All the branding and creative concept was developed by Juliana Carro (graphic design) and Eduardo Borzino (creative copywriting), with Caio Figueiredo and Guilherme Figueira as Creative Directors. I took charge as Design Lead to this project as we reached printing production phase, being responsible for the brand design with a handcrafted lettering work.
The Marmota brand concept showcases on its packages the coolest groundhogs in town, always created by homie illustrator Paulo Monnerat. For this massive drinking Lager style, Juliana Carro and Eduardo Borzino, inspired Paulo Monnerat through a bold creative brief, to bring into the most nonsense situations possible in a block-party groundhog extravaganza, full of pop culture references to amuse the craft beer fans while tasting their Legalager.
Go get yours – and don't forget to rate Legalager at Untappd: https://untappd.com/b/marmota-brewery-legalager/2676162
Cheers 🍻
Marmota Brewery
Bruno Viola, Rodrigo Addor, Ricardo Kuster
CAMPO Comunidade Produtiva de Ideias
Caio Figueiredo, Guilherme Figueira – Creative Direction
Juliana Carro – Graphic Design
Eduardo Borzino – Copywriting
Paulo Monnerat – Illustrations
Pedro Moura – Lettering, Brand design, Printing production